TURN 2011 TAXES INTO 2012 CASES?
It happens every year at this time like clockwork. Well, a couple of things do. There is the OMG feeling that it can’t be that Thanksgiving is actually upon us already, and there is the phone call from Max and Doug (names changed).
The reason for the call is always the same. “Rick, we have had another excellent year for case fees. That’s the good news. The bad news is that we are staring down the barrel at some serious taxes as a result. Is there anything we should consider adding to our marketing that will help us get even more cases next year (that we can order and be invoiced for before the end of the year)?. We would rather reinvest what we can instead of just giving it to Uncle Sam.”
You know what? That is a GREAT question. One that I put out there to you to ask yourself whether or not you want to ask it yourself. For Max and Doug, they don’t let a year end without exploring this question with me. I invite all or our licensees to do the same thing. Just let me know IF you would like to discuss and we can set up a time to do so, or send me an email if you prefer to handle the exchange that way.
Happy Thanksgiving to you and yours, and thank you for everything in 2011.
