5 Tips to Market Your Law Firm
Marketing your firm is crucial to its growth and sustainability. It puts you on the map for people seeking legal representation, and reminds your past clients of the connection they have made with you in case they ever need you again or know someone else who does.
Unfortunately, how to market your firm is not usually covered in law school. Here are 5 easy tips on marketing to help you out:
1.) Reach out. Every time you exchange business cards with someone follow up. Remind them where you met, what specialties you focus on and how you can help (so they can easily refer you).
2.) Set your firm apart from the rest. Send birthday cards to current and past clients. This makes things personal and shows you care enough to remember their birthday.
3.) Keep your online presence up to date.
4.) Turn clients away. We all know that not every problem needs a lawyer. There are some claims that are easily handled through mediation or small claims court. Be efficient with both your own time and your prospective clients. They will appreciate your honesty and remember you next time when they really do need your services.
5.) Know the demographics for your target market. The more you know about your audience the better. Use that information to help better market your firm.
One of the many valuable things we do at Market Masters-Legal is utilize our media buying prowess. We would like to show you what we can do and the results you can have. Let us implement a turn-key, low cost, low risk, 6 month trial for you to see how we can get your advertising dollars decreased while your firm clientele increases. Contact us at info@mmltv.net today!
