Market Masters Legal – TV Advertising Blog

There are many different ways to get yourself out there and they come at you from all directions.  Here are a few tips on how you can take control of growing your practice.

Are they familiar with you?

In order to build the relationship with prospective clients, you have to allow them the chance to get to know you.  Introduce yourself.  Let them know who you are through your marketing, website, photos, videos, and TV commercials.  Make sure that all of your marketing efforts have the same message and brand.  Make sure that your viewers are seeing your true nature and that you are also being true to yourself. 

How many people does it take to grow a practice?

It takes more than just you to market and develop your law firm. Look for the right team to help you and make sure that your brand is carried out in all of your marketing efforts. 

Make sure you got it right – Proofread Again!!!

It is imperative that you recheck your work multiple times. Correct grammar and spelling are critical.  You don’t want to lose a prospect before they even come in because of a silly error on your part that was glaringly obvious to the prospect. It could mean the difference in getting the client, or not.

Since 1995, Market Masters Legal has created memorable, motivational, compelling and dynamic ads for law firms all over the country. 

We use powerful actors and dominating campaigns to help create many of the largest and most profitable advertising law firms in the country.

Want to know more?   

If you are ready to have a conversation just contact us at info@mmltv.net today to set up a casual discussion on how we can help you accomplish your goals.

Television commercials, when done right, can benefit your firm greatly.  TV advertising sends a message that your firm is successful, and knows what to do in the case your prospect has.  It builds an element of trust.  It shows that you are serious about what you do and not just some fly by night firm that will be gone shortly.

Advertising on TV hits your target market and shows your competition that you are established and plan on sticking around. You want to stay front of mind with your prospects for when they need you.

Here’s what one of our customers just like you, said recently:

“What Market Masters brought was something unique and different and instant notoriety for the firm.  We had tried to break in with other legal advertisers.  With them the results were poor.  Then we went with Market Masters and they just blew all of those other marketing specialists out of the water.  The creative is terrific but the media buying has just been phenomenal, so much better than what we had seen with other groups.  The other neat thing about the Market Masters program, is the vanity phone number.  You see other guys throwing out their phone numbers that are hard to remember, not the vanity phone numbers that Market Masters has.  Market Masters helped us cut through the clutter of talking head ads out there.  Anytime anyone from any other market calls me I tell them if you do not sign on to Market Masters, somebody else will and you’ll regret the day you didn’t move forward and sign on the dotted line with these guys.”

Now that says a lot not just about our company but also about the results that you can get!

Since 1995, Market Masters Legal has been creating memorable, motivational, compelling and dynamic ads for law firms all over the country. 

We use an unmatched collection of powerful actors and dominating campaigns that have helped create many of the largest and most profitable advertising law firms in the country.

Want to know more?   

If you are ready to have a conversation just contact us at info@mmltv.net today to set up a casual discussion on how we can help you accomplish your goals.

I was driving home from work last week when I received a call from an unknown number.  Upon answering it I was greeted by a woman who introduced herself as representing the auto dealership where I have purchased several cars and get them regularly serviced.  She went on to tell me that there is a demand for cars like mine right now and a shortage of availability.  Combined with significant incentives on new vehicles for the next 10 days, there could be a terrific deal available to me.  Would I be interested in learning more?

Now, I had not at all been thinking about trading in my car at this time, but I thought that if the offer was advantageous and made sense, I would like to at least hear the details.  This involved setting up a 30 minute meeting at the dealership.  I agreed to do so and scheduled the appointment.  In the interim, I received 2 emails confirming the appointment along with a call of introduction from the salesperson I would be meeting with.

All going according to plan, right?  Lead generation.  Appointment.  Multiple confirmations.

Then it was time for the appointment itself.  I showed up at the scheduled time (ok, a few minutes late) and walked in.  The receptionist was not all that friendly in greeting me, but called out over the speakers for the salesperson to come to the front desk.  Some time went by.  No sign of the salesperson.  I approached the receptionist who said that maybe he was out on the lot and suggested I grab a complimentary coffee or bottle of water.  I’m not all that pleased at this point, but I did.  Still nothing.  After 20 minutes I figured it was time to bail.  Remember, this whole thing started with them approaching me a full week earlier.  I informed the receptionist that I was leaving and would need to reschedule.  That led her to go “out back” and return with someone who said that someone with a different name than whom I had the appointment with would be out shortly.  He asked what brought me in at this time.  Seriously?  I explained to him and he became very apologetic.  “Why don’t we appraise your car and you can look around the showroom while you wait”.  I told him that I did not have time for that, having already invested almost 30 minutes, and to have the original salesperson call me to reschedule.  But, I have now lost interest.

This scenario plays itself out all the time.  Advertising or marketing works.  Securing the appointment works.  Being late for and/or unprepared for the actual meeting does not.  If you spend the time and money to get prospects  to the door or on the phone, be certain that the system does not break down at that stage in the process or there is virtually no chance for a sale.

If you would like to talk about how we can help you ensure you’re getting the return on investment for your marketing, contact us at info@mmltv.net today.