Television Still the Most Powerful Medium for Reaching Young Adults
A myth has surfaced that young adults don’t watch television and thus cannot be reached as potential legal clients through TV advertising. In fact the opposite is true.
Recent Nielson ratings show that young adults ages 25-34 spend 13 times as many hours watching TV as they do surfing the internet, and 23 times as many hours watching TV as they do using their smart phones.
Though everyone spends more time on their computers and smart phones these days, we all still love television. When it comes to advertising, popular blogger William Smith of Branding Strategies Insider observed: “The category killer of advertising was invented a long time ago. It still rules. It’s called TV.”
What is not a myth is that young adults love video, and love celebrities. If a picture tells 1000 words, then a video tells even more. Put a trusted and recognizable celebrity in the mix, and the music video generation will eat it up. It’s what they’ve been watching all their lives.
Market Masters–Legal engages trusted celebrities – many from beloved television series – in many of their effective television advertising campaigns. Robert Vaughn, William Shatner, Judge Joe Brown, and Harry Hamlin (among others) are all examples of popular influential spokesmen that we call upon to deliver trusted messages to potential legal clientele.
Television remains the most powerful medium in the world. We harness that power for our clients via compelling, professional advertising campaigns that both build your brand and generate demonstrable results. Spend your time on your clients, while we keep your phone ringing.
We invite you to give us the opportunity to prove our effectiveness – and the unbeatable power of television advertising – with a low cost trial period. It’s a small risk, well worth taking.
