Legal Marketing via YouTube
If you haven’t heard of it, watched it and, maybe, uploaded to it, you likely live at the bottom of the ocean.
A clear 30% of the U.S. population grew up watching it – not MTV, not VH1, and not the sunset. On any given day, tens of millions of people are watching it, and yes, it can go viral – exposing the content of one single piece to millions.
It – is YouTube. YouTube is a video app that enables viewers to upload and/or watch videos from any digital platform – from desk top computers and PlayStations, to Wiis, tablets, and smart phones.
Deliver your message to the right people at the right time with video ads, is what YouTube boasts. And yes – like television, every business has an audience on YouTube as well.
With video ads you pay only when someone chooses to watch your ad, so you don’t waste money advertising to people who aren’t interested in your business.
Zero in on the right people based on who they are, where they’re located, and what they’re interested in – for example, men aged 18-34 in Las Vegas or women who enjoy travel.
Not to mention, video ads help you connect with people in a unique way – by showing them what you do, how you do it, and why you love it.
Don’t believe us? Then ask the sponsors of this year’s Presidential debates. This year, YouTube is sponsoring the Presidential debates for the first time ever.
Just like Baby Boomers grew up with fax machines, touch-tone phones, and microwave ovens – these 30 percent of the population have always known the internet – and are constantly looking for video. Youtube is often where they usually find it.
It’s very easy to record a video and put it online. If you don’t have any video on your site, you’re really missing a good trick. It’s a great opportunity to make yourself more attractive to clients, and a great business-getting technique.
At Market Masters–Legal, we understand the power of video, YouTube and creating compelling comprehensive advertising content that can be leveraged across all mobile and non-mobile platforms, including the engagement of trusted celebrities that position you as the authority on injury cases in your market.
