Are You Marketing Your Firm with Dignity?
Do you use what you know best in your ads? What I mean by this, is do you give value to people, and touch them emotionally so they feel that you are the perfect fit to solve their problem?
You want to attract new clients, increase referrals, gain strong customer loyalty and step out as an expert in your field. That is the key to growing your firm.
To do that in a dignified manner means no loud, obnoxious commercials. It means a professional base that prospects get when they call in to your office each and every time.
You don’t want to spend your time selling people on you with a hard sell base. You want them to get to know you and understand how you can help them. Avoid giving people a sales pitch and instead provide them with facts and advice that will show you are a respected authority in your field.
People will be drawn to your knowledge, skill, judgment and experience. They accept your information and advice – and then ask you for help in solving their legal problems. This is when your efforts have paid off. They have gotten to know you and the value you provide and they are ready to hire you to solve their most pressing problem.
One of your biggest marketing challenges you will find is identifying qualified prospects. You need to be clear on who your target audience is and then make sure that your commercial is both dignified and memorable. Memorable does not require you making a fool of yourself!
Potential clients learning about you will be:
(1) Skeptical and cautious
(2) Busy- which is why they often put their problem on the backburner until it becomes a priority
(3) Confused by all the choices they have and afraid of what they don’t understand
Television advertising is effective for reaching your target market because it covers a significant area.
The key to growth in your firm isn’t a clever slogan or fancy logo… it’s in not demeaning yourself to gain clientele. Both you and your prospects will have much more respect for the dignified you.
Market Masters-Legal has “The Most Powerful TV Ads in the Country” and we would like to showcase you to your audience. We can show people clearly what you are all about in a way that favorably distinguishes you from anyone else in your market (and doesn’t require costumes, singing or anything else in that realm).
To set up a casual conversation now, contact us today.
