Are You Reaching Your Audience When They Are Paying Attention?
Television commercials remain one of the most effective forms of attorney advertising in today’s market. If you are serious about marketing your law firm in the current competitive business environment, and increasing your clientele and case load, you need to be on television.
Your target audience, no matter who they are, most likely will sit down and relax in front of the television at some point in the day. You want to be sure that you are on that screen, talking directly to them at their viewing time, no matter what time of day that is.
TV is an active medium that delivers a strong call to action to victims, prompting them to pick up the phone and call an attorney. Statistically, television commercials deliver the most leads for the money, outperforming conventional forms of legal advertising such as the Yellow Pages, billboards, direct mail, and print ads.
While those other forms of advertising work, television is one constant that you can be sure people will be in front of just about each day for at least an hour if not a few hours.
People don’t flip through the Yellow Pages like they used to…especially since they can Google anything they want now and it is a lot quicker. They still see billboards but don’t usually pay as much attention to them as they are most likely on their way somewhere when they spot them. Direct mail and print ads work to an extent but a lot of people file those in the circular file as well.
You want to be sure that you are marketing your law firm with custom commercials that will make your audience feel the emotion that you want to invoke…the one that there is hope that they can get out of their situation or make it better in some way.
You want to have control over your brand and message and what is getting out in front of your audience, in the best way and at the best time.
You also want to have a dignified and memorable commercial which isn’t always the easiest thing to do.
The thing is, you want someone to help you accomplish all of this. You don’t have time to do this on your own and still focus your attention on your firm.
Market Masters-Legal is the group to help you accomplish this. Your firm’s ads are going to be compared with sophisticated national ads for corporations – along with those of other attorneys in your market. Our commercials cut through that clutter with powerful concepts and prominent actors (making the ads both dignified and memorable) – thus multiplying your media investment exponentially.
Market Masters-Legal can provide your firm with an advertising presence that is unsurpassed and will increase your success at a quick pace.
Some of our top actors include William Shatner, International film and TV star, Multiple Emmy and Golden Globe actor and star of ABC’s “Boston Legal”, TV’s Judge Joe Brown, Emmy Award nominee and one of the most trusted and recognizable personalities on television, and Harry Hamlin of the award winning television series LA Law and Mad Men. All have dramatically increased response rates and continue to deliver prolific results for clients in markets of all sizes.
Our compelling platforms have become powerful intake producers. We understand what makes consumers respond to law firm marketing and put that knowledge to work. Contact us to learn about about our short term trial program.
