Market Masters Legal – TV Advertising Blog

In advertising, it often takes multiple touch points to influence consumers’ purchasing behavior. Television makes it easier to accomplish that quickly, allowing your law firm to convert more prospects into clients.

TV commercials allow you to convey your message with sight, sound, and motion, all of which can combine to lend your business a big dose of instant credibility. Part of this is simply the fact that, for better or for worse, we think of “being on TV” as a sign of prestige or importance. And part of it is the fact that a clever TV ad can actually take on a life of its own.

TV ads give you an opportunity to be creative and to give your law firm a real sense of personality. That’s a great way to connect with potential clients.

Market Masters Legal is known to produce “The Most Powerful TV Ads in the Country” and we want to help your firm get out in front of your audience in a way that favorably distinguishes you from everyone else in your market. This in turn generates calls that turn into cases. 

Since the first television commercials were aired in the 1940s, TV advertising has become one of the primary avenues of marketing pursued by businesses. It is difficult to overstate the influence of television on the daily lives of the millions of people who tune in every day; one needs look no further than the annual ritual of NFL Super Bowl commercials to understand the vast impact that television commercials have.

Market Masters Legal has a way for you to set up a low cost trial period to experience the phenomenal power of our TV ad campaigns without a long term commitment.  Just email us at info@mmltv.net to find out more!

Since it’s the start of the school year again, it brought to mind the topic of confidence in the classroom.

Ever go into a class you were taking and the teacher seemed less than confident?  Not sure of the material, not sure of the answers to the questions the students asked…almost like they would rather be sitting at your desk instead of standing in front of the room?

It doesn’t feel so great in that setting does it?  Makes you want to run out of the class and search down a new class that will expand your knowledge and make you feel good about taking it.

Now think about your legal marketing.  Are you projecting that same lack of confidence to your audience?  Do you seem like you would rather be sitting on the other side of the desk then the one you are on?

One way to remedy that marketing snafu is to ensure that your ads are coming across in a way that truly lets your expertise shine as well as your compassion for your audience.  It should also show that you are ready to go full force, 100% in the direction of justice for your client.

Here at Market Masters Legal, we have been using the highest production values along with relationships with talent that have been developed over the years. Our results are universally gratifying, ranging from immediate increases of market share to complete dominance of your local market with a much more efficient use of your TV dollar.

By using high visibility and celebrity spokespeople we are able to produce huge increases in business for the firms that work with us. The expense is not great and what we do works in any legal market. 

Don’t wait to contact us until after your competitor is using the campaign.  At that point it may be too late.  Let Market Masters Legal implement a turn-key, low cost, low risk, 6 month trial to increase your business immediately!

Television commercials are a powerful medium of advertising.  One of the reasons for this is that the underlying technology is so flexible.

Unlike print or radio ads, TV commercials allow you to use both video and audio to communicate your message. Not only can more information be transmitted to the viewer, but video and audio can reinforce each other and increase the impact of both.

Think of some of the recent television commercials you’ve seen, and then imagine them with video but no audio, or with audio but no video. By appealing to two senses instead of one, TV commercials have the potential to be a much more impactful experience for the viewer.

Market Masters Legal knows how to put together television ads for law firms that combine a compelling message with powerful audio and video in correlation with our prestigious actors such as William Shatner and Robert Vaughn.

TV has mass appeal. People watch TV for a variety of reasons such as to gain access to the latest news or for entertainment. TV reaches a large variety of individuals with different backgrounds which makes it cost efficient for advertisers to reach a mass audience.

Some TV viewers might leave the room during commercials, but many will stay because they do not want to miss the beginning of their show when it returns from commercial. This generates a captive audience for TV advertising.

Let Market Masters Legal implement a turn-key, low cost, low risk, 6 month trial to increase your business immediately!

Have you been paying attention to your marketing dollars and where you are getting the most traffic from?

In addition to the increase in traffic you get from being on television, the online advertising market has proven to have continuous, significant growth each year.

Firms set aside a portion of their marketing budgets for online advertising for three main reasons:

1. Easy to track campaign performance
2. Easy to create customized ad campaigns for specific audiences
3. Easy to make changes to online campaigns

Global industry analysts estimate the world online advertising market will reach almost $73 billion by 2015 with market growth fueled by the widespread growth of the internet across established and developed markets.

You can tie in your Television advertising with online advertising and make an even greater impact in your firms ROI.

Market Masters Legal follows the advertising trends and we know that your television campaign tied in with an internet presence can jump start a growth spurt for your firm.

We know advertising and can put together an outstanding television ad using our professional actors and then complement it with an online ad for you that will help you join the ranks of the internet growth in your industry. 

If you would like to talk about how we can do this just send us an email to info@mmltv.net.

How can you develop a brand for your firm that stands out from the competition?

What are the most important elements of a brand? What can your firm do to increase your brand awareness?

These are common questions that many law firms face.

Even though they are busy, their firms would be more profitable if they could connect with a higher quantity of high value clients. A well-positioned, and consistently marketed brand can help your firm capture better clients and directly impact the profitability of your firm.

A brand is not just a logo. It is the overall image that your firm projects to prospects, clients, competition and the community in general.

How do the well-known firms develop such a high level of visibility? One thing is certain… they did not achieve their stature overnight. A successful brand takes a consistently applied long-term approach.

Here are three factors that influence a firm’s brand:

• Perception – How is your law firm positioned to prospects that have never heard of you?  First impressions are important, and your brand must reflect the focus of your practice and the culture of your firm in a way that quickly resonates with your target audience.

• Reality – What is the “experience” clients have when working with your firm? Your brand is partially defined by how you interact with your clients. From the first phone call through the resolution of a client’s case, the culture of your firm has a significant impact on how your firm is perceived.

• Reputation – What do current and previous clients, other attorneys and even the community, say about your firm? Many law firms rely on referrals for their new clients, so the strength of your reputation is the key factor to the long-term success of your firm’s brand.

If you would like to talk about how we can help you to ensure your brand is developed following these three factors contact Market Masters-Legal at info@mmltv.net.

It is quite common for us to receive phone calls from attorneys that are frustrated by the fact that so called “settlement mills” in their markets are getting “all the cases”.  They tell us about how much better a job they do for their clients than these mills do. 

Want to know our response?

You can have an entirely different approach to the practice of law than the mills, and be of far more value to your clients, but unless those clients contact you first then it is both their loss and yours. 

The reality is that you have to compete in the arena that the mills currently control (TV), and do so in such a way that people want to call you more than they want to call them.  In other words, you have to play the game the way the mills do (but better) on the front end so that the client is ultimately better served on the back end.  Make sense? 

You can try and out scream and out gimmick the mills, but you better be prepared to outspend them too (and they spend a lot of money).  Or, as is more commonly attempted, you can put yourself on camera and try to come across as dignified and compassionate. A strategy destined to fail for 2 primary reasons. 

1.  It does not connect with those people in “victim” mode who are angry, frustrated, scared and/or confused. 

2.  It is instantly forgettable to those people who do not need a lawyer at that time. 

The challenge is to come up with something that consistently resonates with the injured victims of today while being memorable (for the right reasons) to those who may be in the future.  

I would add another quality as well.  Likability.  While it is easier to be remembered for the wrong reasons (loud, annoying, obnoxious) than for the right ones (entertaining, empowering,) it is not better.  We believe that the latter is the way to go.   

So, it is possible to have commercials that are Dignified, Memorable, Empowering and Likable. That is how you can beat the “speed and greed” approach of the mills.  

You can spend a lot of time and money trying to do that yourself (and never really get it done), or you can hire Market Masters Legal to handle it with tested and proven creative strategies featuring custom-filmed performances by the likes of William Shatner, Judge Joe Brown or Harry Hamlin.  

If you would like to talk about how we can do this just send us an email to info@mmltv.net.

One sure sign of growth and success is when you outgrow your current office space and need to expand.  The latest example of that is our 2-market licensee in Pennsylvania who recently broke ground on a brand new 18,000 square foot building.  The law firm will occupy the entire building.  Click HERE to read about it and HERE to view some photos.  They join our Oklahoma City licensee who announced earlier this year the acquisition and conversion of a historic church for their new office.  Click HERE for video and news story.

For more information on how your firm can experience substantial growth via a market-exclusive Market Masters-Legal TV campaign, please visit our Website and fill out the Contact Us About Our Short Term Trial Program form or click HERE for a preliminary Budgetary Quote.  If you prefer to speak with someone right away, call 888-333-4548.

When it comes to building a unique brand that stands out from the crowd, there are three key elements that need to be taken into account.

First, your brand must be distinctive and stand for something unique.

Second, it must be relevant to your target clients and be positioned to satisfy the needs of your clients in a credible manner.

Third, to be effective, a successful brand must consistently deliver the core message in a compelling and engaging fashion.

Developing a successful brand for your firm is quite straightforward if you focus your brand strategy on a few key elements and consistently implement this strategy over time.

Here are the three key elements that together will help you create your strategy:

Competencies – Your specialty is the foundation of a successful law firm brand. To stand out in the crowd you cannot be all things to all people. Everything about your brand will be focused on your specialty, so it is important to define it from the beginning.

Standards – How are your firm’s services for your specialty positioned to help your clients? The tone of this positioning depends on your area of practice, and there are all different approaches that can be taken to position your firm to your clients. Some firms focus on the “caring” aspect of their practice, whereas others present a more aggressive tone, like “fighting for your rights.”

Style – The style of your brand combines the competencies and standards in a manner that reflects the overall personality of your brand.

Once you have these three key elements clear you can begin the process of implementing your brand program.

Successful law firms also involve their employees in the process to ensure that the entire team is on-board with the overall objectives of the brand.

Market Masters Legal knows advertising and can put together these three key elements in a way that will  get your phone ringing with new prospects.  If you would like to talk about how we can do this just send us an email at info@mmltv.net.

You want to be well known in your legal field of expertise, so what do you have to do to ensure people think of you first?

You need to create a compelling ad that shows you relate and can help them.

Lawyer ads generally consist of varying degrees of quality of two things.  They are either Dignified or Memorable.  It is extremely difficult to do these together and it is something that Market Master Legal campaigns excel at. 

You need to reach out to people that would either be ideal clients for you or that would refer you to others that are ideal clients for you.

Ensure that the message you are putting out there has the emotion attached that your prospects can relate to.  They need to know you understand what they are going through.

Make sure that you don’t lead with the solution.  Lead with the problem and emotion and then once you have shown them you relate, go to the solution and how you can help.

We use the highest production values along with relationships with talent that have been developed over the years, so that your campaigns are compelling and relatable.

Don’t wait to contact us until after your competitor is using the campaign.  At that point it may be too late.  Let Market Masters Legal implement a turn-key, low cost, low risk, 6 month trial to increase your business immediately!

You want your firm to grow and bring in more clients every day.  You attend networking events and rub shoulders with the best of them but let’s face it…you’re not going to bring in a bunch of new business at every networking event you attend. 

You need to build relationships and that takes time. 

You need to be creative, not just think new clients will stumble in your front door on a whim or sign a contract with you because they sat next to you at a networking dinner.

So what’s creative and stands out?  Television ads that are both compelling and relatable.     

Market Masters Legal has the expertise to help you accomplish this by using powerful concepts and prominent actors – thus multiplying your media investment exponentially.

Your ads, when seen over and over will bring you foremost in your prospective client’s minds. 

They are a way to build a relationship with people even though you are not in front of them. 

We provide your firm with an advertising presence that is unsurpassed.

Our compelling platforms have become powerful intake producers.  We understand what makes consumers respond to law firm marketing and put that knowledge to work.

If you are ready to start building relationships, so that when you attend those networking events attendees already know you from TV and are more likely to want to get to know you better, then I invite you to contact us today about our low cost trial period that allows you to experience the phenomenal power of our campaigns without a long term commitment.