Market Masters Legal – TV Advertising Blog

It’s spring again and that means people are outside more and doing more activities that may or may not be dangerous. 

Do you ensure your audience knows you cover law suits for dog bites, property line issues, mishaps during activities?

If not, you should put that into your marketing to make sure people know what you cover and can relate to you so they want to have you handle their lawsuit.

Television advertising campaigns build relationships by creating an emotional bond with the viewer.  It provides you with an opportunity to connect with potential customers in a powerful way.

Market Masters Legal wants to help you develop a campaign that both brands you and gets you a positive response while increasing your revenue.

The key to connecting with prospects is to understand and tap into the emotion that lies at the heart of the problem you’re offering to solve.  People want to hear about their problem (so they can relate) and what you can do to fix it. 

Let Market Masters Legal implement a turn-key, low cost, low risk, 6 month trial to increase your business immediately! Contact us for an initial price quote for your market.

Wonder how many auto cases your firm is getting from the overall number out there? 

There is no sure fire way to know but there is something that can help give you a ballpark.

Allstate creates each year (this being the 8^th year) an “America’s Best Driver” report.

This report uses Allstate’s claim data to rank the country’s 200 biggest cities based on frequency of collision.

What does the 2012 report say?  You can read it for yourself HERE.

The top spot this year for safest city goes to Sioux Falls, South Dakota which has also been awarded this spot 5 times over the past 8 years!

The report was created to increase awareness of safety behind the wheel. 

Car crash fatalities are at the lowest level they’ve been since 1949 according to the report, but there is still an average of more than 32,000 a year.

You should be making sure that your prospects know you handle auto collision cases and can help them.

There is a power that television wields over every other advertising medium to create emotional connection with accountability of a call to action.

Market Masters Legal has a way for you to set up a low cost trial period to experience the phenomenal power of our campaigns without a long term commitment.  Just contact us to find out more!

Have you seen the TV spending reports in your market? Spending levels have exploded.

In market after market, top spending firms have adopted the following idea:

1) TV advertising is the only way to gain and hold a large inventory of quality cases.

2) Spending and spending more is the only way to keep firms that aren’t “underwater”.

Should you be concerned? Only if you care about the future of your firm in this changing environment. The landscape is definitely changing. Yellow Pages was once the viable alternative – that is now going away. The web is important – but the case numbers in no way can match those from a vibrant and successful TV campaign – and your competition knows it. They are destined to increase spending in your city until there is little or nothing left for others – we know because they have told us as much.

TV is the only way to garner hundreds or thousand of quality cases per year.

Do you have to spend on TV like the top firms to compete? Not if you have an awesome and world class campaign. Over the years Market Masters-Legal has earned a reputation of being the “great equalizer” – helping gain market dominance without overspending. We have often helped cut spending while producing tremendous increases in new quality cases – while putting our clients’ competitors in their rightful place.

Now is the time to act – it is not getting better.

If you would like a competitive snapshot of your market (including video and spending) – we would be happy to share it with you. Contact us today.

Is your firm loaded down with cases that can best be described as a combination of low value and high effort?   You know the kind.  They are the sort of cases that drain time and resources without much in the way of profitability. 

How about 1000 of them?

That is exactly what one of our newest licensees just told me that he was dealing with up until a couple of months ago.  Today, his inventory is in the midst of undergoing a radical makeover. 

So what changed?

I called the Pacific Northwest to check on how business was going since the launch of our campaign featuring Harry Hamlin.  When I asked him this question the first time last month, his response was 2 words “cautiously optimistic” based on very early results.  His answer this time was one word “Amazing”.  That sounds like progress, doesn’t it?

He went on to say that for the first time in a very long time they are finally getting the higher quality cases that they want and need. 

Apparently feeling talkative, he also mentioned how he had tried many other things before Market Masters-Legal that simply had not delivered on their promises.  And, he almost did not go forward with our program because of it.  However, he spoke with references, thought it through and pulled the trigger. That is definitely a shared experience with a number of our other licensees.

Are you ready to start bringing in better quality, higher value cases?  Let us know.  William Shatner, Harry Hamlin, Judge Joe Brown and others are available on a market-exclusive basis without a long-term commitment.

If you have not already viewed our Introductory video, or would like to watch it again, Click HERE.

If you have not already requested a price quote for your market, click HERE and write Price Quote in the message section.

“The ladder of success is best climbed by stepping on the rungs of opportunity”   –Ayn Rand

When running a firm you want to make sure that you are getting a return on your investment in all phases of its operation, certainly when it comes to attracting new clients. 

You also want to be sure you are on the leading edge and considered an authority in your practice area(s).

Market Masters Legal helps you climb the success ladder by providing you the opportunity to have TV and Web campaigns that reach the right people in the right way at the right times….often with a significant ROI. 

You want to be sure to jump on opportunities such as this before they go away to someone else!

Don’t leave your firm behind the times.  Get onboard with commercials that really stand out and bring credibility to your firm.

Market Masters Legal is known to produce “The Most Powerful TV Ads in the Country” for our clients.

If you are ready to have a casual conversation now so you aren’t left in the dust when a competitor takes a license you had the opportunity for (this has happened quite a few times over the years), contact us today.

I also invite you to take a few minutes to view our Introductory Video if you haven’t done so yet.

People access the internet in a variety of ways now so you need to make sure that you put your best foot forward with your site whether people are viewing it on a computer or their smart phone.

When it comes to smartphones, there are 5 key things that your site must do.

1.  No broken images or missing content.
2. Text that is readable without zooming or scrolling side to side.
3. Buttons and links that can be clicked with a thumb.
4. Visible phone number and general location.
5. Have a phone number that can be clicked with a thumb to initiate a call.

Just about everyone has a smart phone now so you want to make sure that you are coming across appropriately in this platform as well as on the regular computer or laptops. 

Sometimes we don’t even realize our sites don’t look right on other platforms unless we happen to try it out ourselves or someone is nice enough to mention it to us.

You spend money driving traffic to your site so make sure it is paying off and easy to use on any platform.

Market Masters Legal knows advertising and will put together an outstanding campaign for you that will produce results and drive traffic to your website.  And, if you want a website that takes full advantage of your new TV campaign, we can help you with that as well.  If you would like to talk about how we can do this just contact us.

With 1 Billion people viewing around the world, who did ABC select to feature in what is arguably the most anticipated and watched program open of the year?  William Shatner.  It is one more indication of just how popular and iconic he is. 

If you were among the few who missed it, click HERE to view.

I just heard from one of our licensees who has Mr. Shatner as his spokesperson and he was thrilled with the “added value”, especially since he is about to launch Market Masters-Legal campaigns in 3 more markets next week. 

William Shatner is one of several outstanding spokespersons available to be custom-filmed for law firms on a market-exclusive basis.  If you have not already viewed our full Introductory Video, click HERE.  You may also want to view a second demo video HERE. 

If you are interested in determining if your market is available and receiving an initial price quote for your market, please Contact Us.

In this new age of social media, is it still viable to have celebrities in your ads?

From our experience – A resounding YES!

Pepsi didn’t sign a $50 Million contract with Beyoncé for nothing. 

By using celebrities in your ads you dramatically accelerate the potential for your brand to reach the conscious mind of the consumer.   Face it; there is a negative bias toward lawyers out there, right?  This can be more than offset when people like the face and personality that the right celebrity can give your firm.

The benefits are that it can be leveraged across multiple channel experiences, cuts through advertising clutter, creates a brand narrative and allows for channel specific optimization.

Market Masters Legal provides law firms with the opportunity to utilize the considerable spokesperson talents of William Shatner, Robert Vaughn, Harry Hamlin and Judge Joe Brown in custom filmed, market exclusive, multi media campaigns that are affordable.

These are critical components to success.

We know law firm advertising and can put together an outstanding ad for you that will produce results.  If you would like to talk about how we can do this just send us an email.

“Hello, XYZ Law Firm, Robert speaking.”

“Hello, I recently had an incident and I need to talk to one of your attorneys for help.”

“OK, and how did you hear about us?”

Silence on the other end of the line…

Yep, you made that mistake.  Your possible client isn’t thinking about how he heard of you.  He’s thinking about his own problem that he needs you to fix.

So when is a more productive time to ask this question?  At the end of the first call.  After you have done your intake session and set an appointment.  Even better would be later in the process when there is more of a relationship.  “By the way, we were just wondering how you heard about us/what led you to select us to contact”.

At the very least, wait to have a conversation with them about how they heard about you before you hang up the phone but after they have cleared their head of all the things that they need to tell you.

Establish rapport, cover their problems, take care of them and then ask.  This will get you a better and more accurate response.

To get your phones ringing, contact Market Masters-Legal today.

To be successful you need to do a few things.  I call these the Secret Sauce Ingredients to Success.

You need to deal with people:

• Promptly
• Fairly
• Compassionately
• Respectfully

Are you missing any of these? 

Let me expand a bit.  When you are prompt for meetings you are showing that your client’s time is important to you.

When you are fair with people they know that they can trust you.

Compassion goes a long way and everyone likes to know they are understood and that you truly care about their outcome.

Respect…that doesn’t even need an explanation!  You want respect and so does everyone else.

These are also features that you can show in your advertising.  Creative ideas will show the four ingredients of success and here at Market Masters Legal, we would love to help with that.

We know advertising and can put together an outstanding ad for you that will exude those ingredients and get your phone ringing with new prospects.  If you would like to talk about how we can do this just contact us.