Market Masters Legal – TV Advertising Blog

You may or may not remember the old TV show “Cheers”.  In each episode the people that walked in the bar were greeted by first name.  The theme song even said “where everybody knows your name”.

Are you running your firms advertising that way?  By that I mean, are you assuming that everyone knows your name so you don’t have to put as much effort into advertising?

If you are doing that, you are going to eventually run out of clients.  NOT everyone knows who you are and there are always new people that you can get in front of.

The majority of people need to be reminded constantly of existing brands; look at Aflac, Progressive, Allstate and Geico – they advertise constantly.

Furthermore, I have heard that there is at least a 20% turnover in population per city/market each year.  That 20% will not know you from your past advertising.  They will only know you if you are in front of them. Maybe there is someone new in town, or someone that now needs the service you provide.  If you are not in front of them they are going to go to your competition who IS.

There may be a lot of people that know your name because you have been around a while but not everyone does.  You need to stay active and aggressive in your marketing by using creative and proven strategies that have the numbers behind them and work.

If you would like to talk about how we can help you to ensure that everyone knows your name, contact us at Market Masters-Legal.

Brands are important in business. Any business.

I’m sure you are familiar with the brands for Coke, Nike, Disney.  The question is…are people familiar with your brand?

I know you are a law firm and that people call you when they need you but how are you staying top of mind when that need comes around?

Many law firms maybe have a cute slogan but it is far from enough to get the job done in this day and age.

Prospective clients are looking for social proof that you really are the best.  Anyone can say they know what they are doing but people want to know if you REALLY know.

They want to make sure they get every penny’s worth from you and that their end result is worth it.  A cute slogan alone isn’t going to get you there.

Market Masters Legal via “The Most Powerful TV Ads in the Country” brands your firm in a way that favorably distinguishes you from everyone else and anyone else in your market. This in turn generates calls that turn into cases.  That brand is successfully integrated into “The Most Powerful Websites in the Country” so that clicks turn into cases too.

You need to brand yourself powerfully and integrate it into all you do.  We can help with that.

By using powerful concepts and prominent actors that are both dynamic and compelling, Market Masters Legal ensures your TV ad is branding you so you are in return gaining the best clients.

If you are interested in branding yourself  the right way right now, try out our low cost trial period to experience the phenomenal power of our campaigns.

One thing I have found recently is that much of the advertising by law firms speak to people in a way that they should be spoken to AFTER they are already a client.

The problem with this is that these people don’t know you, are not a current client and are still learning about how you operate.

There is a very small window of opportunity to effectively influence people who are in “victim” mode after they have been injured by someone else’s actions. 

The mindset of this person, while they are in both physical and mental “pain” is unique. 

One of the many valuable things we do at Market Masters Legal is uniquely design our TV campaign to hit the important “hot buttons” of someone who feels victimized and needs empowerment.

By using top notch, prominent, compelling actors in our commercials we are able to reach that spot in the “victim” mindset that needs to be catered to in order for you to get the calls that turn into cases.   

We would like to help you see the same results so many other firms have experienced when we started working with them.  Let us implement a turn-key, low cost, low risk, 6 month trial for you so your firm’s clientele increases from being able to hit the right emotions in your advertising.

Do you know the difference between Scrappers and Trappers?

Ever hear the saying “Give a man a fish and you feed him for a day, teach him to fish and you feed him for life”?

Scrappers rely on the leftovers of others to survive.  They have received the fish and eaten it but never asked how they could catch their own.   They take things as they come but don’t go after them.

Trappers are the hunters.  They asked the person providing the fish how they did it and then watched, learned and put what they learned into action.  Trappers strategically set mechanisms to catch what they want.  Those with better traps, placed more effectively than others, get more of what they want.

How does this apply to you?  Many lawyers do not know exactly where their next cases are coming from.  They often hope for referrals.  Quite a few rely on smaller cases from big TV advertising firms.  They are Scrappers at the mercy of Trappers.

At Market Masters Legal, our licensees have the advantage of being at the top of the food chain.  They do not worry about where their next cases are coming from.  Theirs is a first call world where they get to decide whether or not they want a case for themselves or to refer it out to someone else for a percentage of the fee.

We have the skill and expertise to make sure that your commercial is the “Trapper” so you are taking in the cases that you truly want.

By using powerful concepts and prominent actors that are both dynamic and compelling, we ensure that your TV ad is “trapping” the best clients and providing you with cases for life.

We understand what makes consumers respond to law firm marketing due to the extensive knowledge we have built up in our field over the years. 

If you are interested in “Trapping” and not “Scrapping”, try out our low cost trial period to experience the phenomenal power of our campaigns and see what it is like to not have to “scrap” for cases.

Many personal injury attorneys fancy themselves as excellent negotiators.  After all, they do it all the time in dealing with insurance companies on behalf of their clients.  They are experts in this arena.  It is not uncommon for them to believe that they can operate with the same effectiveness when buying their own advertising. 

Here’s how it goes.  They call up the station rep, work them over, push hard for lower prices, and when they feel like they have received a good deal they take it.

This is a “Feel Deal” because they are taking the deal based on how good they “feel” with the price.  Problem is; how do they know for sure that they got the best deal?  Maybe the attorney down the road got a better deal because he pushed harder.   The fact is they don’t ever know because they don’t have the right tools.

One of the many valuable things we do at Market Masters Legal is utilize our media buying prowess.  Our buyers are well trained, experienced and armed with expensive and extensive research and technology far beyond what one would typically have on a local level.  This combined with strong negotiation skills and rigorously holding stations accountable for performance, extends the effectiveness and efficiency of our licensees advertising dollars exponentially. 

In other words, our buys are not “Feel Deals” they are “Real Deals”.

Our licensees include firms that were major TV advertisers before switching their campaigns to one of ours.  They were skeptical that we could do any better with their rates than they had done themselves over the years, but as they became clients, those same attorneys became believers.  They saw firsthand what Market Masters Legal was able to do for them.   

We would like to help you see the same results.  Let us implement a turn-key, low cost, low risk, 6 month trial for you to see how we can get your advertising dollars decreased while you get to experience the power of our campaigns and your firm’s clientele increases dramatically.

Lawyers need to make sure that they are in the public eye in a positive and memorable way.  That is how they get more clients.

There has to be a certain amount of the budget that goes to advertising.  Without advertising you are not going to keep the funnel full of people and without people you have no cases.  Without cases…well you know that answer.

Advertising needs to be consistent, brand you, and get your information prominently in front of the public.  Television advertising is a valuable tool that is both efficient and persuasive if done correctly.

You want your advertising to be highly effective to yield great results for your firm.

Television advertising provides you with a wide reach to your target audience so you can plant the seed about your services in their minds.  These ads make your audience think and often if they don’t need your services they are writing down your information anyway because they know someone else that does.

It provides you with the opportunity to connect with potential customers in a dynamic and unforgettable way.  You are not invading their home but rather leading them to you when the time is right.

Market Masters Legal has the key to connecting with prospects.  We know how to tap into their emotions and show them how you can help them solve the problem that is keeping them up at night.

Through the use of high end production and national talent we know that your commercial will be a success.

Let us implement a turn-key, low cost, low risk, 6 month trial for you to see how we can get your firm in the public eye prominently so you see results right away.

I have found that as I view many ads on Television for Lawyers they are either bland or goofy.  They either rely heavily on visual gimmicks akin to used car dealers that are just cheesy in general or they use the dull “talking head” style of advertisement that makes you want to fall asleep in your easy chair.

As a Lawyer you don’t want people falling asleep, nor do you want them falling out of the chair with laughter because you dressed up in a chicken suit and used some lame comparison to how they don’t want to chicken out from taking the legal action they should.

Television advertising is effective when it is done consistently in a classy way.

You are entering the public’s household and you need to take that small time slot and grab their attention so that they remember you.  They may not need you now but they may someday soon so you want to make sure that you come across in a professional manner and one that they will keep top of mind.

Market Masters Legal has the skill and expertise to make sure that your commercial is neither forgettable nor regrettable.  We provide you with commercials that cut through the clutter everyone is used to seeing lately.  We use powerful concepts and prominent actors that are both dynamic and compelling, two traits that you want for a successful Television ad.

We understand what makes consumers respond to law firm marketing because we have been putting our knowledge to work for years now.

Don’t spend your hard earned money and the time you really don’t have trying to put together your own forgettable or regrettable television ad.  Spend your time doing what you do best for your clients and let us take care of what we do best…bringing you more clients.

I invite you to try us out through a low cost trial period to experience the phenomenal power of our campaigns so you can make an educated decision on what is best for you.  The old way or our way.

Television advertising campaigns build relationships by creating an emotional bond with the viewer. 

This is the place where creativity meets accountability and brand meets results.

You want your advertising dollars to equate directly to revenue.  This is something that can be accomplished if you are utilizing the right assistance.

Television advertising provides you with a huge opportunity to connect with potential customers in a powerful way.  People work with the people that they know, like and trust and television advertising starts to create that bond.

Market Masters Legal wants to help you develop a campaign that both brands you and gets you a positive response while increasing your revenue.

The key to connecting with prospects is to understand and tap into the emotion that lies at the heart of the problem you’re offering to solve.  People don’t want to hear about you.  They want to hear about their problem (so they can relate) and what you can do to fix it.  Everyone is looking for a magic pill and you are providing them that magic pill in the form of the answer they have been seeking to make their problem go away.

We use high end production and national talent to make our commercials a success. Using high visibility and celebrity spokespeople produces huge increases in business, is not expensive, and works in any market. 

Let Market Masters Legal implement a turn-key, low cost, low risk, 6 month trial to increase your business immediately!

Sincerely,

Rick Heideman

Television advertising is similar to planting a garden.  You plant the seed that you want to have grow and you nurture it until it blooms.  Advertising on television is no different.  You are planting a seed about your legal office and you are making sure that seed has what it needs (people viewing it) so that it can bloom (provide new clients through repetition of seeing your info).

Brand awareness is built through frequency afforded by increased media budgets that are rapidly scalable due to positive ROI on every media dollar spent.

There is a power that television wields over every other advertising medium to create emotional connection with accountability of a call to action.

Your firm’s ads are going to be compared with sophisticated national ads for corporations  – along with those of other attorneys in your market.  We provide you with commercials that cut through the clutter using powerful concepts and prominent actors , thereby multiplying your media investment exponentially.

Market Masters Legal can provide your firm with an advertising  presence that will have an amazing ROI (Return on Investment).

We have compelling platforms that are powerful intake producers.  We understand what makes consumers respond to law firm marketing and put that knowledge to work.  This results in greater ROI for you with superior results to what you used to be bringing in.

Don’t spend your time trying to do it all yourself and hope for a good return.  Let us help you create the campaign you need for an excellent return!

I would like to invite you to set up a low cost trial period to experience the phenomenal power of our campaigns without a long term commitment. Contact us to learn more.

Lawyer ads generally consist of varying degrees of quality of two things.  They are either Dignified or Memorable.  It is extremely difficult to do these together and it is something that our campaigns excel at.  We consistently put out a product that is BOTH Dignified AND Memorable, as well as Likeable.

We have been using the highest production values along with relationships with talent that have been developed over the years.  There is a very formidable barrier to entry that presents many risks for those who do not have experience working with high-end production and national talent.

Some of the Obstacles you are coming up against that we can overcome:

• Increasing competition for quantity and quality of cases in a shrinking market that can also be negatively impacted by tort reform.
• Loss of the Yellow Pages as a viable lead generation tool
• Barriers to entry onto the competitive TV landscape

The future survivability of many firms is in question if action is not taken.  Our results are universally gratifying, ranging from immediate increases of market share to complete dominance of your local market with a much more efficient use of your TV dollar.

Using high visibility and celebrity spokespeople produces huge increases in business, is not expensive, and works in any market. 

Don’t wait to contact us until after your competitor is using the campaign.  At that point it may be too late.  Let Market Masters Legal implement a turn-key, low cost, low risk, 6 month trial to increase your business immediately!