One Thing Most Advertising Agencies Will Never Do?
Talk about a former client.
We recently received a call from an attorney who stopped using our program a few years ago. He decided at that time that he was going to scale back his practice so he could build up his real estate business. The call was to thank us. He said he had been meaning to do so for a while. He said that he made a lot of money as the result of using our TV campaign and is still receiving checks from one particular type of case we informed him about (many hundreds of thousands of dollars, and counting). He also wanted me to know that a few months following the conclusion of his TV campaign, he received a call from someone who had remembered him from our TV ads. That case ended up settling for over $900K.
Now, it is very unusual for anyone to leave our program. The few that have left have generally done so for reasons that have nothing to do with our campaigns (retirement, restructuring, partner dissoultions, career changes and, in one case, divorce). Whatever the reason, it is gratifying to hear from them that they were happy and satisfied with what we provided. The above is the latest, but not only, example.
In the case of law firms, references from former clients are invaluable. Ways to best to best capitalize on this diamond mine will be the subject of a future post.
