Do You Know The Three Keys Elements To A Unique Brand?
When it comes to building a unique brand that stands out from the crowd, there are three key elements that need to be taken into account.
First, your brand must be distinctive and stand for something unique.
Second, it must be relevant to your target clients and be positioned to satisfy the needs of your clients in a credible manner.
Third, to be effective, a successful brand must consistently deliver the core message in a compelling and engaging fashion.
Developing a successful brand for your firm is quite straightforward if you focus your brand strategy on a few key elements and consistently implement this strategy over time.
Here are the three key elements that together will help you create your strategy:
Competencies – Your specialty is the foundation of a successful law firm brand. To stand out in the crowd you cannot be all things to all people. Everything about your brand will be focused on your specialty, so it is important to define it from the beginning.
Standards – How are your firm’s services for your specialty positioned to help your clients? The tone of this positioning depends on your area of practice, and there are all different approaches that can be taken to position your firm to your clients. Some firms focus on the “caring” aspect of their practice, whereas others present a more aggressive tone, like “fighting for your rights.”
Style – The style of your brand combines the competencies and standards in a manner that reflects the overall personality of your brand.
Once you have these three key elements clear you can begin the process of implementing your brand program.
Successful law firms also involve their employees in the process to ensure that the entire team is on-board with the overall objectives of the brand.
Market Masters Legal knows advertising and can put together these three key elements in a way that will get your phone ringing with new prospects. If you would like to talk about how we can do this just send us an email at info@mmltv.net.
