Nothing Sells Like Celebrity
In recent years, corporate brands have turned increasingly to Hollywood celebrities to sell their products. Stars appear in 15 – 20 percent of all ads every year, says Millward Brown, a marketing research agency.
The right celebrity touch can add huge value to brand. According to Ad Age, research of the impact of celebrities shows that sales for some brands have jumped 20 percent or more. Some companies reported stock increases of .25% or more on the day the deal was sealed and announced.
“Famous people have always made excellent salesmen,” affirms marketing-schools.org. “Presenting a familiar face is one of the fastest and easiest ways for companies to create brand associations in the minds of consumers. When a widely loved actor or a heroic sports figure endorses a product, that product gains immediate credibility.”
A celebrity’s involvement can range from the celeb using the product personally and enjoying it, to embracing the image of the brand, thus relying on the celebrity’s reputation to market the product or service. And according to the New York Times, the reason for engaging celebrities is simple: “Celebrity sells.”
Market Masters–Legal is known for engaging trusted celebrities in our highly effective television advertising campaigns for law firms. Get in on the conversation with “The Most Powerful TV Ads in The Country.” Leverage the star power of William Shatner or TV’s Judge Joe Brown and drive quality calls directly to your firm. Our unique campaign positions you as the authority on injury cases in your market. Availability is limited to only one firm in your area, so call now or risk missing out on the conversation.
Even in a digital age, television continues as the most powerful medium to reach potential clients living in your local community. We harness that power for our clients via compelling, professional advertising campaigns that both build your brand and generate demonstrable results. Spend your time on your clients, while we keep your phone ringing.
We invite you to give us the opportunity to prove our effectiveness – and the unbeatable power of television advertising – with a low cost trial period. It’s a small risk, well worth taking.
