Market Masters Legal – TV Advertising Blog

Every year the U.S. Labor Department releases an “Official Time Use Survey” addressing the way in which Americans spend their time.

The 2014 Survey revealed that, on an average day, “nearly everyone age 15 and over (95 percent) engaged in some sort of leisure activity, such as watching TV, socializing, or exercising.”

Not surprisingly, the traditional medium of television still won out as the most attractive to most Americans. “Watching TV was the leisure activity that occupied the most time (2.8 hours per day), accounting for more than half of leisure time, on average, for those age 15 and over.”

This is not to say that television viewers are only watching television.  Viewing habits are changing, with more people spending more time on mobile devices than ever before. However, many people engaging their mobile devices are also sitting in a room watching television, their attention moving back and forth between the two.

Indeed, though time spent on mobile devices is growing, time spent on TV has not dropped one iota.  Time spent on traditional TV remains steady at two hours and 48 minutes, according to the same U.S. Bureau of Labor Statistics.  And of course, all television programming from all sources – traditional, cable and video-on-demand – are simultaneously available for viewing from mobile devices.

With this knowledge, television advertising for professionals such as attorneys has never been a smarter, more effective business decision.  Conceiving an advertising campaign that’s professional, clearly delivers your firm’s message, and puts you on screens, whether traditional or new age, is a highly effective method for reaching potential new clients.

Though everyone spends more time on their computers and smart phones these days, the simple fact is that we all still love television. When it comes to advertising, popular blogger William Smith of Branding Strategies Insider observed: “The category killer of advertising was invented a long time ago. It still rules. It’s called TV.”

Market Masters – Legal both embraces today’s multi-media experience and raises the bar one step higher.  We bring popular, trusted celebrities to the table – many from beloved television series – by integrating them into the attorney’s marketing strategy.  Robert Vaughn, William Shatner, Judge Joe Brown, and Harry Hamlin (among others) are only several of the many popular, influential spokesmen and spokeswomen that we make available to our clients.

Whether broadcast on a flat screen hanging from the family room wall, or streaming on a mobile devise, television is television, and Americans still love it.  We harness that love for our clients via compelling, professional advertising campaigns that both build your brand as a professional attorney or firm and produce demonstrable results.  Spend your time on your clients, while we keep your phone ringing and email inbox dinging.

We invite you to give us the opportunity to prove our effectiveness – and the unbeatable power of television advertising – with a low cost trial period.  It’s a small risk, well worth taking.

A myth has surfaced that young adults don’t watch television and thus cannot be reached as potential legal clients through TV advertising. In fact the opposite is true.

Recent Nielson ratings show that young adults ages 25-34 spend 13 times as many hours watching TV as they do surfing the internet, and 23 times as many hours watching TV as they do using their smart phones.

Though everyone spends more time on their computers and smart phones these days, we all still love television. When it comes to advertising, popular blogger William Smith of Branding Strategies Insider observed: “The category killer of advertising was invented a long time ago. It still rules. It’s called TV.”

What is not a myth is that young adults love video, and love celebrities. If a picture tells 1000 words, then a video tells even more. Put a trusted and recognizable celebrity in the mix, and the music video generation will eat it up. It’s what they’ve been watching all their lives.

Market Masters–Legal engages trusted celebrities – many from beloved television series – in many of their effective television advertising campaigns.  Robert Vaughn, William Shatner, Judge Joe Brown, and Harry Hamlin (among others) are all examples of popular influential spokesmen that we call upon to deliver trusted messages to potential legal clientele.

Television remains the most powerful medium in the world. We harness that power for our clients via compelling, professional advertising campaigns that both build your brand and generate demonstrable results.  Spend your time on your clients, while we keep your phone ringing.

We invite you to give us the opportunity to prove our effectiveness – and the unbeatable power of television advertising – with a low cost trial period.  It’s a small risk, well worth taking.

Last year Reader’s Digest announced the results of its in-depth survey aimed at determining the “100 Most Trusted People in America.”

Many were shocked to learn that Americans trust TV judges more than United States Supreme Court Justices.  Straight-talking Judge Judy scored highest (51%), above all nine Supreme Court Justices, followed closely by Judge Joe Brown (48%).

Of all forms of advertising, TV advertising as a medium is also the most trusted. Industry online service MarketingCharts.com puts TV ads above ads in newspapers, magazines and radio. With the power wielded by certain celebs, it’s no accident that hundreds of television advertisements are delivered by faces we know and trust.

When surveyed on which form of advertising consumers are most likely to take action on, television ads scored even higher, vaulting above branded websites and nipping at the heels of consumer opinions, which leads in all categories.  Ad a beloved celebrity, and the end result is advertising gold.

Though everyone spends more time on their computers and smart phones these days, we all still love television. When it comes to advertising, popular blogger William Smith of Branding Strategies Insider observed: “The category killer of advertising was invented a long time ago. It still rules. It’s called TV.”

“In a very crowded media environment, it’s hard for companies to stand out,” says Gerry Philpott, president of Los Angeles-based E-Poll Market Research, which gauges the marketability of hundreds of public figures for clients.  Advertisers “need those names to cut through the clutter.””

Market Masters – Legal engages trusted celebrities – many from beloved television series – in many of their effective television advertising campaigns.  Robert Vaughn, William Shatner, Judge Joe Brown, and Harry Hamlin (among others) are all examples of popular, influential spokesmen that we call upon to deliver trusted messages to potential legal clientele.

Television remains the most powerful medium in the world. We harness that power for our clients via compelling, professional advertising campaigns that both build your brand and generate demonstrable results.  Spend your time on your clients, while we keep your phone ringing.

We invite you to give us the opportunity to prove our effectiveness – and the unbeatable power of television advertising – with a low cost trial period.  It’s a small risk, well worth taking. Contact us today.

Increasing the number of cases signed is the main goal of any law firm. The first phone call a client makes to your firm is crucial – their first impression can make or break signing up that case. Is your intake team making a good impression?

Here are some astounding statistics provided by Trial Lawyer Magazine* regarding a survey taken by The Rainmaker Institute. A staff member called a random sample of 126 law firms that were scheduled to attend the National Trial Lawyers Miami Summit event. The staff member pretended to be a car accident victim who was in an immense amount of pain in her neck and back, and was referred to the law firm back her doctor. This is what she experienced when calling the firms:

“70% did not ask for any contact information before getting off the phone… 52% of the firms never called back when promised… Only 40 of 126 bothered to identify the name of their firm when they were called… 90 firms left the caller on hold for at least two minutes… When the caller asked for the law firm’s website address, 33% misspelled it”.

Is your firm guilty of any of these mistakes? Find out. Call in to your firm, or have someone you know call in and see how your intake personnel are handling calls. First impressions are crucial for converting leads to clients.

Here are some best practices that National Trial Lawyers suggests:

–          Don’t ever answer the phone with simply “law firm”! Branding your firm is important.

–          Get the caller’s name and phone number at the beginning of the call, in case you are disconnected.

–          Show compassion and empathy. When an injured person calls in, expressing condolences for their injury goes a long way towards building rapport.

–          Do what you are going to do, when you say you’re going to do it. If you promise to call or send an email, follow through!

–          Know what makes your law firm different. If a caller asks, “Why should I hire you?” you and your staff should know what sets you apart.

Market Masters-Legal has been providing marketing guidance to law firms for decades. Call us today to see how trying our turnkey campaigns can boost your intakes.

Source: The Trial Lawyer Magazine, Summer 2014

People spend way more time watching television than they do in any other form of media. Hard to believe right?  You would think with the amount of time people are on their phones and computers that TV would be near the end but it is not.

Consumers say TV is where they are the MOST likely to learn about products they want to buy and people they want to work with.  They voted TV most influential by 78%, more than newspapers, radio, magazines and internet combined. TV also wins in the Most Authoritative, Most Persuasive, and Most Exciting categories, by a wide margin.

While people are engaging more screens nowadays, it’s often as an enhancement to their TV experience – looking up products or people they’ve seen on TV. TV is the place to be, if you want to capture the attention of your target market and get your law firm’s phone ringing with new prospects.

With TV advertising, your cost per viewer can be pennies on the dollar compared to online, especially if you’ve been buying high-ranking keywords to keep up with competitors.

Television advertising provides an exciting, auditory and visual experience that presents your law firm in a dynamic, persuasive way — and gets people contacting you that didn’t know to search for you prior to seeing your commercial during their favorite show.

In today’s economic climate, you can’t afford NOT to advertise on TV.

Advertising on TV tells your prospective clients that your law firm is legitimate, substantial, and stable. It says you are proud of your firm and want the world to know about it. TV advertisers gain positive notoriety in the communities they serve, and being seen on TV builds the community’s trust in you.

In this world of constant media messages, it has never been more important to separate your law firm from the rest of the pack.

Studies on learning and memory reveal that repetition with both sound and visual input is the best way to ensure that a concept is remembered. TV advertising consistently offers both full motion images and stereo sound, on the biggest screen in the household.

Market Masters-Legal knows how to put together TV ads for law firms that combine a compelling message with powerful audio and video in correlation with our prestigious actors such as William Shatner and Robert Vaughn.

Let Market Masters-Legal implement a turn-key, low cost, low risk, 6 month trial to increase your business immediately!

With so many advertising media available, you may be wondering where your advertising dollars are best directed. TV advertising offers benefits ahead of any other medium, making it an effective strategy for advertising.

Advertising on television offers the chance to reach mass audiences because watching TV is the nation’s most common leisure activity, according to WebSite Marketing Plan. Audiences are funneled into larger segments of people who will see your ad.

In advertising, it often takes multiple touch points to influence consumers’ purchasing behavior. Television makes it easier to accomplish that quickly, allowing your law firm to convert more prospects into clients.

Many audiences are interested in and attracted to creative, well-made TV advertisements such as the ones that Market Masters-Legal designs for firms.  They are both dignified and memorable which is a key relationship builder in showing you are truly compassionate about your clients, know what you are doing and are ready to put 110% into their case if they decide to work with you.

Your firm is going to be able to better reach your target audience by purchasing ad spots during shows they are likely to be watching.

Market Masters-Legal is known to produce “The Most Powerful TV Ads in the Country” and we want to help your firm get out in front of your audience in a way that favorably distinguishes you from everyone else in your market. This in turn generates calls that turn into cases.

TV has the advantage of sophistication ahead of any other medium. Visual and auditory stimulation combined can be a powerful tool, especially when enhanced with advertising creativity. Interesting camera angles, realism and the combination of pictures and words is instantly exciting and interactive.

Television advertising has the ability to show your firm in a different light and get across the message that YES, you can help your viewers solve their problem that is keeping them up at night.

Since the first television commercials were aired in the 1940s, TV advertising has become one of the primary avenues of marketing pursued by businesses. It is difficult to overstate the influence of television on the daily lives of the millions of people who tune in every day; one needs look no further than the annual ritual of NFL Super Bowl commercials to understand the vast impact that television commercials have.

Market Masters-Legal has a way for you to set up a low cost trial period to experience the phenomenal power of our TV ad campaigns without a long term commitment.  Just contact us to find out more!

There are so many different ways to advertise your law firm in this day and age.  You can go with social media, radio, print, etc. but the one that remains at the top of the game is television.

By spending a little time getting clear on who your target audience is, you can adapt your advertising to reach that audience in the best way with the most exposure.

You do need to take into consideration the effectiveness of your commercial.  It can be highly effective if it is both dignified and memorable, and has high production quality and a great viewing time.

With a television ad you have a captive audience.  The average American spends a minimum of four hours a day watching television. This provides you with a wide range of time during which to reach viewers with your commercial.

You want your commercial to draw the viewer in and let them see that you truly care about the outcome they will get from the problem they need solved. Sight and sound influence the way people view you and your firm.

Now along with those television ads you can also have online advertising going on which is going to increase your reach.  So many people are online nowadays that by reaching them there as well you have hit the top two places people spend their down time at.

Advertising on TV offers a number of benefits to your firm including incorporating sound, images and movement to make your firm come alive in the eyes of the viewer.

Ads that capture the attention of the audience can start conversations that effectively reaffirm your message.

Despite the large audience reach of television, it’s important to note that the ability to target market segments has grown significantly over the years.  Even network TV offers a wide range of programming options where ads are most likely to be viewed by specific target audience segments. With cable television advertising, advertisers can narrowly target specific market segments not only by placing their ads in specific programs but also choose specific zip-code areas for broadcasting the ads.

Not just anyone can practice law. In the same manner, not everyone knows how to buy media. When you want to purchase spots for your firm’s TV commercials and you want your message to stand out in a good way, you need to turn to the experts at Market Masters-Legal for help.

It’s not enough to simply produce a television commercial advertising your law firm. You need to be memorable, dignified, have a good message, include a call to action, and connect to your viewers. Additionally, lawyer television commercials need to be aired in just the right way—right station, right time, right audience—to reach your perfect client.

Market Masters-Legal knows how to put together television ads for law firms that combine a compelling message with powerful audio and video in correlation with our prestigious actors such as William Shatner and Robert Vaughn.

Let us implement a turn-key, low cost, low risk, 6 month trial to increase your business immediately!

With online videos going viral and it seeming like everyone is tweeting, pinning or posting you are probably wondering what advantages there are to still running television advertising rather than just going crazy on social media alone.

TV advertising still has enormous benefits if done in the correct way.

A huge part of the older generation still spends their time watching television for information as opposed to looking on social networks.  The ones that are connected on social networks are for the most part there to connect with family and stay in touch.

Your younger generation is the one that will be tweeting about your firm and posting their thoughts so you definitely want to make a good impression and get them to remember you so that they help you spread the word through their own efforts on social media.

In order to reach all different generations you want to have a presence in both worlds so that you are getting in front of anyone who would be in your target market as well as getting in front of people that are going to think of you and refer you to others. When building your advertising plan, approaching it in a way that flows with the business model you have in place is what will deliver results. Because television stations keep detailed information about audience demographics, it’s possible to broadcast your commercials to the exact audience you’re looking to capture.

While online videos often attract attention, locally broadcast TV commercials still do a better job of bringing in paying customers. Virtually every home in America has a TV or 2 or 5…you get the picture.  There seems to be one in almost every room in some homes.  Your audience spends their time relaxing and watching their favorite shows and you want to be sure that you are taking that opportunity to get in front of them and make them remember you. Even advertising only with local affiliate stations, your firm has the potential to reach thousands of potential customers every time the advertisement plays.

Television engages sight and sound while displaying motion. The connection of information with multiple senses aids in both learning and recall. Think of how teachers often use audio/visual aids in the classroom to reinforce new information. You are doing the same thing with your television commercial!  You are helping people to remember you. In the space of 30 seconds, an effective television spot delivers a brand image, informational content, emotional content and action content.

Market Masters-Legal is known to produce “The Most Powerful TV Ads in the Country” and we want to help your firm get out in front of your audience in a way that favorably distinguishes you from everyone else in your market. This in turn generates calls that turn into cases. The end result that any firm wants to have!

Market Masters-Legal has a way for you to set up a low cost trial period to experience the phenomenal power of our TV ad campaigns without a long term commitment.  Just contact us to find out more!

Even though many marketing firms believe that Internet marketing is the “take over” for traditional marketing, I am here to tell you that television advertising is still a key part of the advertising world and can be used in conjunction with your other marketing methods to bring in even greater results.

People spend a lot of time browsing the Internet on their smart phones, iPads and other devices, but newspapers, magazines and other print media seem to be the things that are going a bit more to the wayside.  Almost anything can be found online now and between the internet and television, that is where people spend their down time.

TV advertising remains a powerful force because of its wide reach and storytelling/connection potential. The largest TV advertisers remain committed for one reason – TV works.

TV can help drive traffic to your website or increase web searches for your firm. Well-crafted high production value TV spots can personalize your law firm and open the door for consumers to take the next step.  This is one way to grow the know, like and trust factor of getting people to become clients with you. Then, by properly designing and constructing your website to offer an excellent user experience, you can help consumers in your area make the decision to contact your firm.

The benefits of TV advertising come from a consistent ongoing message that remains on the air over time. It needs to be compelling and evoke emotion in your viewers.  It needs to be authentic and connect with them so that when they or someone they love is in need of your services you will be top of mind for them to contact to help them solve their problem.

Market Masters-Legal has been using the highest production values along with relationships with talent that have been developed over the years.

The future survivability of many firms is in question if action is not taken.  Our results are universally gratifying, ranging from immediate increases of market share to complete dominance of your local market with a much more efficient use of your TV dollar.

Using high visibility and celebrity spokespeople produces huge increases in business, is affordable, and can work in just about any market.

Don’t wait to contact us until after one of your competitors is using the campaign.  At that point it will be too late. Let Market Masters-Legal implement a turn-key, low cost, low risk, 6 month trial to increase your business immediately!

Television commercials remain one of the most effective forms of attorney advertising in today’s market.  If you are serious about marketing your law firm in the current competitive business environment, and increasing your clientele and case load, you need to be on television.

Your target audience, no matter who they are, most likely will sit down and relax in front of the television at some point in the day.  You want to be sure that you are on that screen, talking directly to them at their viewing time, no matter what time of day that is.

TV is an active medium that delivers a strong call to action to victims, prompting them to pick up the phone and call an attorney. Statistically, television commercials deliver the most leads for the money, outperforming conventional forms of legal advertising such as the Yellow Pages, billboards, direct mail, and print ads.

While those other forms of advertising work, television is one constant that you can be sure people will be in front of just about each day for at least an hour if not a few hours.

People don’t flip through the Yellow Pages like they used to…especially since they can Google anything they want now and it is a lot quicker.  They still see billboards but don’t usually pay as much attention to them as they are most likely on their way somewhere when they spot them.  Direct mail and print ads work to an extent but a lot of people file those in the circular file as well.

You want to be sure that you are marketing your law firm with custom commercials that will make your audience feel the emotion that you want to invoke…the one that there is hope that they can get out of their situation or make it better in some way.

You want to have control over your brand and message and what is getting out in front of your audience, in the best way and at the best time.

You also want to have a dignified and memorable commercial which isn’t always the easiest thing to do.

The thing is, you want someone to help you accomplish all of this.  You don’t have time to do this on your own and still focus your attention on your firm.

Market Masters-Legal is the group to help you accomplish this.  Your firm’s ads are going to be compared with sophisticated national ads for corporations – along with those of other attorneys in your market.  Our commercials cut through that clutter with powerful concepts and prominent actors (making the ads both dignified and memorable) – thus multiplying your media investment exponentially.

Market Masters-Legal can provide your firm with an advertising presence that is unsurpassed and will increase your success at a quick pace.

Some of our top actors include William Shatner, International film and TV star, Multiple Emmy and Golden Globe actor and star of ABC’s “Boston Legal”, TV’s Judge Joe Brown, Emmy Award nominee and one of the most trusted and recognizable personalities on television, and Harry Hamlin of the award winning television series LA Law and Mad Men. All have dramatically increased response rates and continue to deliver prolific results for clients in markets of all sizes.

Our compelling platforms have become powerful intake producers.  We understand what makes consumers respond to law firm marketing and put that knowledge to work. Contact us to learn about about our short term trial program.