Market Masters Legal – TV Advertising Blog

Many new firms that are just getting familiar with us wonder what we do differently than the rest. 

Your firm’s ads are going to be compared with sophisticated national ads for corporations  – along with those of other attorneys in your market.  Our commercials cut through that clutter with powerful concepts and prominent actors – thus multiplying your media investment exponentially.

Market Masters Legal can provide your firm with an advertising  presence that is unsurpassed and will  increase your success at a quick pace.

We are ready to do the same for you as we have for so many others!

Some of our top actors include:

William Shatner, International film and TV star, Multiple Emmy and Golden Globe actor and star of ABC’s “Boston Legal” is producing unprecedented call volumes in markets around the country.

Robert Vaughn, who has dramatically increased response rates and continues to deliver prolific results for clients in markets of all sizes.  Unsurpassed power of his delivery, combined with our compelling dramatizations and other exclusive elements makes this campaign instantly recognizable and unforgettable.

Our compelling platforms have become powerful intake producers.  We understand what makes consumers respond to law firm marketing and put that knowledge to work when developing web site content for key intake practice areas.

Online Lead Generation is accomplished by unlocking the secret to accelerated intakes with our proprietary web matrix so we see unrivaled results.

We place ads on TV stations where we know they will produce superior results at an extremely lower cost.

For Yellow Pages we use powerful designs that have been tested and proven with years of analysis.

The intention of our unique low cost trial period is to allow you to experience the phenomenal power of our campaigns without a long term commitment.

Contact us today to set up a casual discussion on how we can help you accomplish your goals.

One of the faster growing categories of legal cases is Whistleblowing. These cases involve a person, usually an employee, who brings the unlawful activity of a company to light. New regulations encourage more whistleblowing, and increase the reward for bringing attention to the wrongdoing.

Thanks to the well documented Wall Street and Banking scandals, amongst other things, employees are more open-minded about questioning their employer’s business ethics after witnessing so much fraud and greed. Other motivators include regulatory changes; under the 2010 Dodd-Frank Act whistleblowers stand to win 10 to 30 percent of any verdict over $1 million. The Dodd-Frank Act also gives much greater protection to employee whistleblowers. Employers are not allowed to retaliate against an employee whistleblower, or the employee can sue for double back pay along with reinstatement. This means that employees no longer have to stay silent for fear of losing their jobs. The statute of limitations was also extended to six years after the unlawful action took place.

In order to ensure that all of these new rules are being enforced, the SEC opened the Office of the Whistleblower in 2011. The Office handles tips and complaints, and assists in determining the size of awards. This increased power for bigger rewards and better protection programs means less risk for employees, potentially increasing the number of those willing to come forward.

If you are interested in advertising for this type of case on television and/or your website, contact Market Masters-Legal.

In addition to the recent post on dog bites, another area that you may want to consider paying attention to is Veteran Disability cases. According to the Associated Press, 45 percent of veterans from the wars in Iraq and Afghanistan are now seeking disability benefits. The different types of ailments are now up to eight to nine on average per afflicted veteran as compared to fewer than four for Vietnam vets.

This spike is due to many issues, including more soldiers surviving wounds due to better body armor and better field care, and more awareness of problems such as PTSD. The unemployment rate is not making matters any better, as returning veterans struggle to find employment. And as the population of veterans from these wars expands and ages, the spending will only rise. A recent article from CBS News reports that in 25 years the government expects to be spending $59 billion a year to compensate injured soldiers. What is the cost right now? Nearly the same as paying interest on the national debt.

Unfortunately, veterans have a long waiting time for their disability evaluation – more than a year on average. But when they are compensated, payments range from $127 per month for a 10 percent disability to $2,769 for a full one, according to the Washington Post.

Contact Market Masters-Legal if you are interested in adding Veteran Disability cases to your mix of TV commercials (See: TV commercials For Attorneys) or website content.

The question keeps coming up from licensees.  Is there anything else that we should consider pursuing in our advertising so as to diversify our “portfolio”.  Well, if you are not actively marketing for Dog Bite cases already, you may want to strongly consider doing so.

According to the Insurance Information Institute, almost $479 million in liability claims associated with dog bites was paid last year.  State Farm alone paid more than $109 million according to USA Today.

What is the average dog bite claim worth?  Just under $30K in 2011.  That’s up over 50% from 2004.  The Insurance Information Institute sites among the reasons that the sizes of settlements, judgments and jury awards has paced ahead of inflation.  The unfortunate reality is that kids are more often the victims.  It is not surprising that this would lead to juries more sympathetic to plaintiffs.

Market Masters-Legal licensees have access to powerful TV commercials and compelling website content targeting Dog Bite cases.  Contact us if interested in adding to your mix.

George Harrison would have turned 69 February 25th.  The last song he ever recorded was called “Horse to the Water”.  It opens with “You can take a horse to the water but you can’t make him drink”.   As I was listening to the song during a radio tribute I thought about the saying in relation to advertising (can’t help it, my mind works that way).

Metaphorically, is it possible to actually make them take a drink?  No, not really.  However, if the horses you lead to the water are already thirsty, and are looking for water, then your odds improve.  In its simplest and truest form, this is what marketing is all about.  Being in the right place at the right time with the right message.

Today, more than ever, this task has become increasingly challenging and complex.  For over 15 years we at Market Masters-Legal have focused our TV campaigns (and now integrated websites) consistently and effectively on delivering the right messages in a compelling way to the right prospects at the right time.  To our many long standing licensees, this is something we pledge to continue to do and have many ideas in development to this end.  To those who find themselves wondering what is possible in a world of increasing competition for seemingly fewer cases, and are not competing against one of our market-exclusive campaigns already, please click HERE to request an introductory video and a free consultation.

While this may have nothing to do with running a law firm, it does say a lot about the people who are running it and is well worth acknowledging.

From time to time I hear about, and like to acknowledge, the charitable and community efforts of our licensees.  This being “the season of giving”, I thought it to be a good opportunity to acknowledge another such endeavor.

Samantha’s House is a non-profit organization in Indiana that “partners with the community to improve the living conditions of those who suffer from a significant injury or disability that leaves them trapped both physically and financially”.   Basically, it does what Extreme Makeover-Home Edition has been doing for many years now.  One of its biggest supporters has been an Indiana car accident lawyer , Keller & Keller, who happens to be a long standing Market Masters-Legal licensee.  Kudos to them for their participation in this  noble venture.

If you would like to share anything you and/or your firm is doing along this line, please let me know.

Happy Holidays

Coming up with a Halloween-appropriate post for a legal advertising blog isn’t very easy.  Actually, I wasn’t planning on writing one.  But sometimes, things just fall into your lap.

I had a little trouble getting to sleep the other night and flicked on the radio thinking it might help.  The station was broadcasting an enormously popular program called Coast to Coast AM.  The host was introducing his next guest as The Psychic Lawyer.  Needless to say, that caught my attention.  The Psychic Lawyer is Mark Anthony, a licensed attorney, who also happens to be a medium specializing in communicating with the dearly departed.  Imagine adding that to your TV commercials or website navigation bar.  “Auto Accidents”.  “Social Security”. “ Workers Compensation”.  “Communications with Spirits”. And it sure would make for an interesting victimonial.  Guess we would have to modify our slogan a bit too.  “Tell Them They Meant Business”.

If you are a psychic lawyer, even you need great TV campaigns and websites like those from Market Masters-Legal.    Of course, you already knew that.

Happy Halloween.