Reaching Clients via Your Law Firm Blog
Today it’s all about connectivity, knowledge, authority and relationships. Clients want to feel like you appreciate them for more than the legal fees you generate by representing them.
A practice-related Blog is one of the best vehicles out there to make this connection. With a practice-related blog, you can write posts that contain information that’s very useful to your potential clients but for which they do not have to pay.
And more often than not, these Blogs will not toot your own horn or brag about how successful or competent you and your law firm are. They are informational, not promotional.
Research has shown that Blogging is one of the most effective methods to reach most Internet users. When you learn to harness power of Blogging, you can make your firm an instant authority in your field and indirectly improve your marketing success.
We’re not suggesting your firm’s Blog can or should replace all other forms of advertising and marketing, but rather, that it can and should play an integral role in your overall marketing strategy.
Social Media Today reports that 77 percent of Internet users read blogs. In fact, a solid 23 percent of the time that people spend on the Internet, is spent on the combination of Blogs and social media.
Search Engine Watch even suggests that businesses can effectively connect with 8 out of 10 Internet users via blogs and social media.
At Market Masters–Legal, we know and understand that marketing in today’s technology age takes many forms. Potential clients build trust with knowledge. Blogs provide that knowledge without directly engaging a quid pro quo.
By focusing on the right topics, Blogging can become one of the most powerful mediums to reach potential clients living in your local community. We help you harness that power via compelling, professional advertising campaigns that both build your brand and generate demonstrable results. Contact us today to discuss how we can help you accomplish your marketing goals.
