Market Masters Legal – TV Advertising Blog

What do Harry Truman, the Korean War and $3000 Packards have to do with Auto cases today? They all have 1949 in common, the last year that deaths on US roads were as low as they were in 2010, according to the National Highway Traffic Safety Administration’s report on traffic fatalities.

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An interesting perspective on the value of Forensic Economists in evaluating case values is offered by Jason Abraham of Market Masters-Legal licensee Hupy & Abraham in a recent edition of the Wisconsin Law Journal.

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Looking for a public service promotion that really works? Market Masters-Legal licensee Joe Bornstein recently launched another Arrive Alive campaign. This promotion has been embraced across the state and has proven to be of real value to the community and to the firm.

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Overall, Direct Mail is on the rise in 2011 according to a recent report. The automotive, retail and financial services industries are leading the way. Hard to know what this means to direct mail efforts by law firms, but it would not be all that surprising to see this increase as well. Market Masters-Legal offers full graphic design services to our licensees, and can design direct mail pieces that stand out.

Heading into Labor Day Weekend, I was trying to think of something appropriate to post.  Then I received a call from a prospective client interested in our TV campaigns for a specialized area, Wage Hour abuse cases.

Unfair labor practices have been around a very long time.  However, the suffering economy seems to have led to even more people being taken advantage of.   Hourly workers are required to work extra time without being compensated, or they are “promoted” to “management” to bypass overtime requirements. Two current Market Masters-Legal licensees began advertising for these cases earlier this year, with very strong results.  One of them told me that bigger companies are paying the fines/penalties whenever they are called to task, but have no intention of stopping what they are doing.  The savings outweigh the costs associated with the minority of people that will pursue claims against them.  In other words, there is no end to available cases/victims.

We have been advocating diversification in the types of cases being advertised for as a means to further grow practices.  Wage Hour abuse is an area that may be worth further exploration for you.  Let me know if you would like more information.

Have a safe and happy Labor Day Weekend.