Market Masters Legal – TV Advertising Blog

You know those toning shoes with the curved bottoms that are supposed to help your physique? Well, maybe that is not all they do. Skechers Shape-ups are the subject of a recent lawsuit according to ABC News. There are certainly quite a few people using these shoes. Heck, I have a pair. We will have to keep an eye on this to see if it becomes a mass tort opportunity that has any “legs” (sorry).

The QuickStrike™ program at Market Masters-Legal gives our licensees a real edge when it comes to advertising for mass tort cases on TV.

What do Harry Truman, the Korean War and $3000 Packards have to do with Auto cases today? They all have 1949 in common, the last year that deaths on US roads were as low as they were in 2010, according to the National Highway Traffic Safety Administration’s report on traffic fatalities.

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An interesting perspective on the value of Forensic Economists in evaluating case values is offered by Jason Abraham of Market Masters-Legal licensee Hupy & Abraham in a recent edition of the Wisconsin Law Journal.

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Looking for a public service promotion that really works? Market Masters-Legal licensee Joe Bornstein recently launched another Arrive Alive campaign. This promotion has been embraced across the state and has proven to be of real value to the community and to the firm.

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Overall, Direct Mail is on the rise in 2011 according to a recent report. The automotive, retail and financial services industries are leading the way. Hard to know what this means to direct mail efforts by law firms, but it would not be all that surprising to see this increase as well. Market Masters-Legal offers full graphic design services to our licensees, and can design direct mail pieces that stand out.

The U.S. Food and Drug Administration (FDA) has released a Safety Communication regarding the risk of oral clefts in children born to mothers taking Topamax (topiramate) .

The Ft. Wayne, IN Journal Gazette reported on 2/18/11 that lawyers for Zimmer, Inc. have filed suit against some law firms who have advertised on TV and/or the web seeking clients related to the NexGen® knee replacement line and other products the company manufactures.

The FDA is warning against certain uses of Terbutaline (asthma drug) in pregnant women.

The prescription hair loss drug Propecia is the subject of a lawsuit filed against Merck & Co. According to a recent Hartford Courant report, the suit alleges that Merck & Co. has failed to fully disclose potential serious side effects.