Posts Tagged ‘Market Masters Legal’

CONSIDER THIS

8
Apr 2011
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What do Harry Truman, the Korean War and $3000 Packards have to do with Auto cases today? They all have 1949 in common, the last year that deaths on US roads were as low as they were in 2010, according to the National Highway Traffic Safety Administration’s report on traffic fatalities.

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An interesting perspective on the value of Forensic Economists in evaluating case values is offered by Jason Abraham of Market Masters-Legal licensee Hupy & Abraham in a recent edition of the Wisconsin Law Journal.

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Looking for a public service promotion that really works? Market Masters-Legal licensee Joe Bornstein recently launched another Arrive Alive campaign. This promotion has been embraced across the state and has proven to be of real value to the community and to the firm.

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Overall, Direct Mail is on the rise in 2011 according to a recent report. The automotive, retail and financial services industries are leading the way. Hard to know what this means to direct mail efforts by law firms, but it would not be all that surprising to see this increase as well. Market Masters-Legal offers full graphic design services to our licensees, and can design direct mail pieces that stand out.

Is This The Future of Lawyer Advertising?

5
Aug 2010
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Categories: Law Firm Marketing TV Advertising
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“Inception”

Summer’s blockbuster movie centers on a company hiring a group of people to plant an idea directly into someone’s subconscious mind using a rather invasive technology.   Now, maybe (ok, probably) I was the only one in the theater thinking of this, but the whole thing seemed like one big metaphor for advertising.  After all, isn’t it the ultimate goal of advertising to motivate people to take a specific action?  And doesn’t the best advertising have to work beyond the surface and reach right into the subconscious so that when a need arises, the first thought that comes to mind is the advertised product or service?  In the legal category, for one, the answer is a resounding “YES”.

When someone is injured, is a victim, is being mistreated or taken advantage of by the insurance company or is being denied any number of their rights, are they reflexively thinking of your firm first?  Is your marketing working at such a level that people think of you even when your ads are not right in front of them?  Have you successfully planted the idea in their mind to call you when the need arises?

Commercials that work while someone is watching them are hard enough to find.  Ones that also consistently produce results even when not right in front of someone’s eyes are rare.  Combined, you have a winning campaign. That is exactly what Market Masters-Legal has been providing to successful law firms for years, and will continue to do so.  At least until we master that whole Inception thing :-)