Mass Torts.
As one might expect, we get approached on a regular basis by major firms handling various pharmaceutical and product liability cases. They have correctly identified the fact that our network of top TV advertisers around the country represents enormous potential for gathering new cases to refer to them. When it seems warranted, we arrange a conference call for the mass tort firm to present the “opportunity” to any of our clients who may have interest.
In many instances, a blast of mass tort TV ads produces a high volume of calls. Through the screening process, the numbers get reduced. Additional factors lower the numbers even more. Sometimes, all that is left standing are a few accepted cases. So, is it worth it?
I recently received this email:
“This has been an interesting campaign. We received lots of calls that seemed to qualify as a good potential case. Was very happy with the call volume and quality. However, after having people tested we ended up with only two cases that any litigation law firm would take. Had to agree to only a 30% referral fee in order to get that firm to take them. Wasn’t looking good to even get our money back.
Last week we found out that one case got settled with one out of two of the defendants (the client used two denture cream products). That one half of a case settled for $2.4 million. Needless to say, we are all very pleased.
Thanks for holding the conference call MML. ”
We always leave the decision to pursue a particular type of case up to our licensees. For those who opt to go ahead with one, it is not uncommon for it to work out well.
