Trusted Celebrities Deliver Powerful TV Messages
Last year Reader’s Digest announced the results of its in-depth survey aimed at determining the “100 Most Trusted People in America.”
Many were shocked to learn that Americans trust TV judges more than United States Supreme Court Justices. Straight-talking Judge Judy scored highest (51%), above all nine Supreme Court Justices, followed closely by Judge Joe Brown (48%).
Of all forms of advertising, TV advertising as a medium is also the most trusted. Industry online service MarketingCharts.com puts TV ads above ads in newspapers, magazines and radio. With the power wielded by certain celebs, it’s no accident that hundreds of television advertisements are delivered by faces we know and trust.
When surveyed on which form of advertising consumers are most likely to take action on, television ads scored even higher, vaulting above branded websites and nipping at the heels of consumer opinions, which leads in all categories. Ad a beloved celebrity, and the end result is advertising gold.
Though everyone spends more time on their computers and smart phones these days, we all still love television. When it comes to advertising, popular blogger William Smith of Branding Strategies Insider observed: “The category killer of advertising was invented a long time ago. It still rules. It’s called TV.”
“In a very crowded media environment, it’s hard for companies to stand out,” says Gerry Philpott, president of Los Angeles-based E-Poll Market Research, which gauges the marketability of hundreds of public figures for clients. Advertisers “need those names to cut through the clutter.”
Market Masters – Legal engages trusted celebrities – many from beloved television series – in many of their effective television advertising campaigns. Robert Vaughn, William Shatner, Judge Joe Brown, and Harry Hamlin (among others) are all examples of popular, influential spokesmen that we call upon to deliver trusted messages to potential legal clientele.
Television remains the most powerful medium in the world. We harness that power for our clients via compelling, professional advertising campaigns that both build your brand and generate demonstrable results. Spend your time on your clients, while we keep your phone ringing.
We invite you to give us the opportunity to prove our effectiveness – and the unbeatable power of television advertising – with a low cost trial period. It’s a small risk, well worth taking. Contact us today.
